Quality communication is crucial within an organization. For an organization to be successful, it's best if everyone hears the same thing at the same time. All too often as information is disseminated, the message changes. It gets diluted away from its purest, true form.
When this happens, people in an organization begin to work from different agendas. They generate different plans. Disconnections occur. Frustrations build. Confusion lingers.
If everyone hears the same thing at the same time, many of these difficulties can be avoided.
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