What's a smile worth?
When a cashier at a store smiles and is pleasant, it improves the shopping experience. When a speaker smiles and adds inflection to her presentation, she's much easier to listen to. When someone on the other end of a phone conversation smiles, you can hear it in their voice.
Think of it this way. If you are hiring a receptionist and have three equally qualified candidates; wouldn't you hire the one who smiles most? If you are in a roomful of 15 preschoolers and 4 of them smile often and play well together; don't you infer that their homelife is happy and that they have good parents?
A smile goes a long way.
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