The National Basketball Association (NBA) and the members of the National Basketball Players Association are currently in a lockout period during which the league owners want to negotiate a new collective bargaining agreement that is more agreeable to them (meaning they want a larger piece of the large pie). Depending on whose financial statistics you believe, the owners are either losing money due to tough economic conditions or they're in a financial mess of their own making by signing players to bad contracts (see Eddy Curry).
But here are several reasons the two sides should start contract negotiations soon:
The National Football League will soon kick off its season.
The start of the college football season in about three weeks away.
The Major League Baseball season is winding down and headed toward the playoffs.
College basketball will tip-off this fall and will be televised on multiple channels every night.
The National Hockey League is as healthy as its been in some time.
Here's The Point: If the start of the NBA season is delayed or if the season completely lost, being "out of sight, out of mind" is no place for a professional sports league to be. The competition for the fan's dollars is too strong and the economy is too unstable to risk a league becoming irrelevant. It's very difficult for fan's to care when millionaires and billionaires can't make a multi-billion dollar pie work for everyone involved.
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