Earlier this month, several members of our church staff attended the Catalyst Conference in Duluth, GA. In recent posts, I've been sharing some of my notes from Catalyst.
Simon Sinek teaches graduate level strategic communications at Columbia University and is the author of Start With Why. Here is some of what Sinek shared:
Individuals can manipulate or inspire; be a leader or an authority.
Why is the purpose, not the result.
People don't buy what you do; they buy why you do what you do.
Leaders need: priority of why; discipline of how; consistency of what.
Authenticity matters. You must actually believe the things you say and do.
Trust and reliability are different.
Surround yourself with people who believe what you believe.
Leaders put thoughts and ideas into words that inspire and move people.
Leaders can sometimes see things that others can't. But visionaries and communicators are not necessarily leaders.
Leaders must have a sense of direction and point the way. Walk in the right direction, not in circles.
It's better to disappoint with the truth than to please with a lie.
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